40 years ago, I sat across from a frustrated Building Manager, going over the finer points of a cleaning bid I had put together. Geri had been through 4 janitorial services in less than 2 years.
Suddenly she leaned forward with a scowl and said, “Tell me why I should hire you!”
“Because we’re not like other cleaning services,” I answered.
Geri didn’t seem impressed. “You guys are all the same,” she said.”You promise to do a good job, but you never do!”
I was young at the time, and caught completely off-guard by her comment. But I must have seemed sincere, because she called the next day to hire me—in spite of her skepticism.
Ten years later I reminded Geri of that conversation. She was still a treasured client. She said she didn’t remember that day, but I’ve never forgotten it. Because that moment forever changed my approach to business.
Let me show you what I’ve shown so many others…